That's Show Business

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This Video Arts Program does NOT include John Cleese, but it does feature his same style and humor.

Aim:

To maximize the opportunities created by participation in an exhibition.

The video:

Having planned and staffed an exhibition stand that has absorbed a sizeable chunk of your marketing budget, how can it be made a real success? Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients.

This video demonstrates the secrets of successful exhibiting: know your objectives, your visitors, and the role you are expected to play.

Features and applications:

The essential do's and don'ts presented in an entertaining format

Program includes:

31 minute VHS video and course leader's guide.

Due to contractual restrictions, this product is available for shipment to USA addresses only.